What is Pogo Group?
In today's fast-moving and rapidly changing retail and
e-commerce environment, where brands succeed by getting the right product in front of the right person at the right time, a dynamic, data-driven approach is key.
Pogo Group's extensive experience and understanding of all the major touchpoints allied with its dynamic technology and automated approach and a stock-free global print-on-demand solution give it all the tools, not just to succeed, but to play a major part in shaping online, licensed merchandise retail in the coming years.
Disruptive in a challenging retail landscape
In the past 18 months, the high street has changed beyond recognition, Brexit has shifted the European sales landscape, a blocked canal has shown the fragility of global supply and influencers are now marketing gold.
The world of online retail has seen a transformational change in such a short time and the infrastructure we have put in place puts us in a fantastic position to maximise an ongoing range of opportunities that show no sign of slowing down.
Technology and data driven
Every product and sale we make is data captured and regular analysis of this is key to making informed and smart decisions.
Diversity and de-risking
In an ever-changing world, we are always looking to increase sales channels and decrease our sales dependency on each, whilst retaining our core offering and control of our own destiny.
As a 24/7 online retailer, we have created an "always-on" solution, not reliant on human interaction and free from potential problems in the supply chain.